the external environment?
Assignment:
Exercises:
How has the role of the strategic planner changed over the past several decades? What new skills will be essential for the strategic planner?
How does the scanning process create a “window” to the external environment? How does the window concept help in understanding organizations and the types of information they produce?
Professional Development:
Using the questions listed in Exhibit 2-8 (p. 68), as your basis discuss strategic assumptions and how you would respond to them in a strategic planning assessment.
Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2013). Strategic Management of Health Care Organizations (7th ed.). San Francisco: Jossey-Bass. (Chapters 1 and 2)
