Marketing Plan
Write a 3-5 page paper/analysis on your chosen case study consider the SWOT Analysis, Marketing Goals and Objectives for your Marketing Plan.
This week’s component is the SWOT Analysis. Consider these elements as you write your paper.
Strengths
Weakness
Opportunites
Threats
SWOT Matrix
Developing Competitve Advantage
Developing a Strategic Focus
Within your paper/analysis be sure to address the following:
Include a title page and 2-3 references.
Only the body of the paper will count toward the page requirement. (not Wikipedia) references.
Your analysis/paper should be written in your own words. When completing your assignments all spelling, punctuation, grammar, formatting, and citations should be written in APA style. Please see your instructor for any further instructions.
attachment
ivey_case_20_.pdf
