Statistics for Business
As part of its bankruptcy restructuring, General Motors (GM) launched a new ad campaign on June 3, 2009, that that was meant to feature a streamlined GM: fewer brands–including the Cadillac™, Buick™, Chevrolet™, and GMC™ brands–and fewer models within each brand. What research would you have done to determine which vehicles models GM should retain and which it should drop? How would you select appropriate statistical tests for analyzing research data you may have gathered?
