MKT 301

Don’t Answer Unless you Use the Resources

 

Using the following resources, answer the below question:

 

Marketing Made Simple. (n.d.). Available March 7, 2013 at.

http://www.marketing-made-simple.com/

 

Christ, Paul (2011). Principles of Marketing. KnowThis.com.

Read the following chapters:

Pricing Decisions

Setting Price

 

http://www.knowthis.com/principles-of-marketing-tutorials/

 

 

 

CASE ASSIGNMENT

 

Write a paper of no more than four pages in which you complete the following assignment:

 

Using the teaching materials and any additional research explain what you think would be the most appropriate pricing method and why for TWO branded products selected from the following list. In doing so compare and contrast the two pricing methods explaining why you think they would be similar or different.:

 

MEDIA DISTRIBUTOR, (e.g. Netflix)

CANNED VEGETABLES

ASPIRIN

 

The following will be assessed in particular:  

• Your demonstrated understanding of the marketing concepts central to the case question.
• Your demonstrated understanding of factors related to the development of an effective pricing method through the analysis you conduct in the context of the case.