Global Marketing HOMEWORK WEEK 9

Global Marketing HOMEWORK WEEK 9

In your completed assignment, thoroughly discuss the following:


  1. How does public relations differ from advertising?
  2. Find a recent example of publicity for a global company. Briefly describe the publicity and indicate where you saw or heard it. Hint: You can find publicity in all forms of media, such as newspapers, magazines, television, radio, and the Internet.
  3. Is the publicity in your example positive or negative for the company?  Explain.

Length Requirement: Your response to each part of this assignment should be a minimum of one paragraph, for a total of three paragraphs.


List any sources in APA format






Keegan, W. J., and Green, M.C. (2013). Global marketing. (7th ed). New Jersey: Prentice Hall.