What theories and models explain University of Houstons Enrollment plan?

What theories and models explain University of Houstons Enrollment plan?

The rubric is attached.

Submit your prospectus for a comprehensive enrollment management plan for the institution you selected in Module One. Take an in-depth look at your institution and create a prospectus that provides an overview of the institution and the theories and models that explain its current enrollment management strategies. Also give an overview of the institution’s strengths, weaknesses, opportunities, and threats and the internal and external assumptions that underpin the institution’s enrollment management plan. To develop your prospectus, you will need to visit the IPEDS Data Center, your institution’s website, and other sources for local, regional, and national education and population trends.