Harley-Davidson’s evolving mission toward a greener future Discussion

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Harley-Davidson’s evolving mission toward a greener future

https://www.cnn.com/2019/03/12/tech/harley-davidson-ebike-escooter/index.html (Links to an external site.)Links to an external site.

Harley-Davidson has been around for 116 years and known for its roaring gas engines. However, Harley-Davidson’s sales have been declining for four straight years, which lead them to decide on some changes will need to be made in their product and marketing strategy. They are looking to reinvent themselves as more scooters, eco-bikes and ride-sharing services to adapt to the urban communities. Harley-Davidson has recently acquired StaCyc, which makes electric balance bikes for kids. This move clearly marks the intention of transformation of Harley-Davidson from bad boy company to good environmentalist. However, the author of “The Sharing Economy” believes Harley-Davidson should sell a higher quality eclectic bike or scooter direct to consumers instead of compete directly with ride-sharing services companies such as Bird, Lime, Uber and Lyft.

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    • Part 2 (24 hours AFTER posting part 1) – post a reply to another student’s news article, analyzing that article. See details in the Discussion Board Assignment Requirements.
  • NOTE: Failure to follow all discussion board assignment rules is likely to result in earning zero points for the assignment.