1- Using income tax (income_byzip_pct) data and the following criteria to create ten (10) clusters of zip codes for Virginia and identify clusters where “Kebab Shop” can open a new store
- Pct of income in each category and hierarchical clustering methodology
- Pct of income in each categoryand k-meansclustering methodology
2-Using the Excel file (“HW02_conjoint_data.csv”) perform the following analysis.
- Tradeoff between price andmemory
- Market share forecast for each brand
- Attribute importance.
3- Using HW03_Conjoin _student.sas, rate the chocolates in the file and perform conjoint analysis.
(Tradeoff, Market share, Attribute importance)