Bernard Rivers
NAME: Bernard Rivers
INSTRUCTOR:
DATE:
Assignment 3
MARKETING – MARKETING Manager Analysis
Due Date: Week 7
Note: While representative of possible situations faced by the Brooklyn Nets, all scenarios in this assignment are fictional.
Real Business
For a large discount retail store like Target and Walmart, it can be difficult to get the marketing mix just right for a given product. There are so many products in the store fighting for the attention of customers. There is also the challenge of helping the suppliers of each product maximize their profits while making sure the store is making money. With so many things to consider, working in marketing for such a large business can be a challenge.
Your Role
This week, you’ll be acting as a Marketing Manager in the sporting goods section.
| What Is a MARKETING Manager?
Marketing Managers are responsible for developing, implementing and executing marketing plans, either for an entire organization or for particular categories or products within the organization, in order to attract potential customers and keep existing ones. Their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research to improve existing products and services, working with advertising agencies, and determining the best way to get products in front of customers. |
As a marketing manager for a discount retail store in Brooklyn, you have been asked to evaluate a marketing plan for basketballs to ensure that the 4 P’s of marketing are being applied well. Using your knowledge of the 4 P’s and the best approach to generating sales, you’ll take a look at a number of marketing recommendations and choose the approach that you believe will sell the most products.
Instructions
Step 1: Product
In the Marketing Analysis Presentation provided by your marketing team, you’ll see three different basketballs that need to be included in the product display on Slide 2. Each product has unique features.
· Based on the information provided about the customers that shop at the store location on Slide 3, choose the basketball that you think will sell the most.
Underline your selection:
Basketball 1
Basketball 2
Basketball 3
Write 2-5 sentences explaining the rationale for your decision.
Based on the target consumer range 15-35 in age, I believe that basketball #2 will be the most successful at selling. I choose this ball because based on the median household income in the area. The price wouldn’t be to high for people to purchase. The ball can be used indoors and outdoors which is convenient for the consumer.
Step 2: PLACE
On Slide 4 of the Marketing Analysis Presentation, you’ll see the results of a survey that asked potential buyers about where they are most likely to purchase these products.
On Slide 4 of the Marketing Analysis Presentation, you’ll see the results of a survey that asked potential buyers about where they are most likely to purchase these products. Underline your selection:
Traditional Stores
Online
Please explain the rationale for your decision.
I think the customers would choose a store over buying online. I think they would want to touch and feel the product before buying. I believe that an actual store would be a better option for most. Also, with purchasing online you must wait for the item to ship.
Step 3: PROMOTION
Slide 5 of the Marketing Analysis Presentation shows three recommended advertisements, including a special deal promotion, for the product that is expected to sell the best.
Based on the information provided about the customers that shop at this store location on Slide 3, determine which promotional activity will sell the most product at this particular store. Underline your selection:
Promotion 1
Promotion 2
Promotion 3
Please explain the rationale for your decision.
Everybody likes a sale price. I think that promotion 1 will sell the products the best because it takes the price down a bit.
Step 4: PRICE
Look at the pricing options available for each of the three products together on Slide 6.
Based on your knowledge of Pricing Strategies, choose the option that has the best pricing mix for all three products. Refer to the customer information on Slide 2, if needed. Underline your selection:
Pricing Mix 1
Pricing Mix 2
Pricing Mix 3
Please explain the rationale for your decision.
