African American’s smoke.

African American’s smoke.

2) Current smoking rates for Asian American’s are 9% smoke and 16.5% African American’s smoke. (CDC, 2018a/c) The top three leading causes of death for Asian Americans are cancer, heart disease, and stroke. The top three leading causes of death for African Americans are heart disease, cancer, and stroke. Smoking puts people at an increased risk for all three of these health concerns. Cigarette smokers has fallen from 2005 to 2016 in Asian Americans; from 13.3% to 9% (this is roughly 1 in 11 down from 1 in 7). Print materials should have a clear targeted audience and there must be a specific goals/objective. After these have been decided the content and visual aids can be developed. This means taking key points rather than long paragraphs and that the layout is not confusing. Once the material has been developed it is reviewed and evaluated internally, so that it can be tested within a small test group and any fixed can be made before mass production. (Bensley & Brookins-Fisher, 2009) Utilizing the SMOG Readability Formula on the Tips Campaign for African Americans the grade level equaled out to grade 11. (CDC, 2018c) This is a word count between 57-72; the article word count for the article was 65. The article Tips Campaign for African Americans is above the recommended grade level for health materials, however there could be some error in that as the article was just 30 sentences and I could have possibly miscounted. This particular article, I feel didn’t reach out to the African American public enough, the interviews were from two African American women. I think there should have been more health related facts to health concerns that African Americans face, rather than personal testimonies.

Thanks,